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Unveiling the Power of Surveys: Insights from Sam Faulknall-Mills’ Session


In our ongoing pursuit of refining policing strategies, gaining comprehensive feedback and insights is paramount. Sam Faulknall-Mills, in a dedicated session, unravelled the intricacies of leveraging surveys for meaningful analysis within police forces. Here, we delve into the key takeaways and considerations for maximising the potential of surveys in the analytical landscape.

Unlocking the Potential of Surveys:

  • Purpose-Driven Survey Design: Sam emphasised the critical importance of understanding the purpose behind a survey before its design and deployment. The overarching message conveyed was that surveys emerge as a potent analytical tool when wielded with intention and clarity.
  • Supplementing Analytical Projects: Surveys, when harnessed correctly, have the potential to supplement traditional workshops across analytical projects. By providing a platform for anonymous feedback, surveys break down personal barriers, fostering a more honest and candid response from participants.
  • Adaptability and Accessibility: Tailoring surveys to the specific needs of a task is pivotal for success. Sam highlighted the significance of considering the audience and the nature of the responses required. Whether it’s facilitating long qualitative responses or incorporating quick-fire questions with pre-loaded answers, the adaptability and accessibility of surveys contribute to their efficacy.
  • Survey Outputs and Client Assistance: The session delved into the tangible outputs of surveys and their potential to assist clients. Concepts such as the Net Promoter Score were explored, offering a holistic return from sentiment analysis. Additionally, Sam discussed the limitations of word-clouding qualitative survey returns and how specific quotes from participant responses may be more powerful.
  • Challenges and Mitigations: Sam concluded by addressing the challenges inherent in using surveys as an analytical tool. Continuous and unambiguous communication, ensuring ease of engagement and access, and guaranteeing respondent anonymity were identified as critical considerations to prevent skewing or influencing results.

Sam’s session illuminated the transformative potential of surveys in shaping analytical landscapes within police forces. As we navigate the complexities of policing, the strategic use of surveys emerges as a powerful ally, offering a gateway to unfiltered insights and facilitating more informed decision-making.

For those considering implementing surveys within a police service or seeking guidance on optimizing workshop time, we invite you to contact us. Our team is dedicated to assisting you in harnessing the full potential of surveys for enhanced analytical outcomes.

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